History of Music Videos

People can consume music videos though T.V., computers, tablets, phone and websites. This has changed because it start with only MTV being the first music channel, it was launched on the 1st of august 1981. They aimed

Michael Jackson has the most expensive music video of all time with him spending $7,000,000. This had his sister Janet and was about the paparazzi leaving him alone. It was written by them and produced by them as well with help from Jerry Jam and Terry Lewis. The style was a Japanese anime, with a space shit and new types of technology


Youtube became available in 2005, then in 2006 then got bought by google. Recently the most video music video is PSY's Gangnam Style the successes of this video is because of his

Planning colour and lighting

Colour and lighting is important because it affect the quality of the recording, with bad lighting the video will look bad because the artist wouldn't be in the spot light. It also affect the mood because if the song is about sad times there will be not might lighting but if its a happy dance song it will have bright lights with colours. A red stoplight will alway represent danger, while blue will show loneliness.


Our scene in the forest will be done on a bright day showing that this was a happy day in the past, by having it so bright and sunny the audience can see that this was a happy time for both people. When she is on her own we will move to the shade showing that she is lonely this will be very affective because it will be so clear we might also put a filter over this to make it more affective. We will use the same idea when filming the tree shot because this is the part where they become distant, and the tare in there relationship starts to show.

Fireworks
We have planned to do some filming at night time meaning we will have to use a spot light to even see the artist. The spot light represents that everything around her doesn't matter. But this also shows that they are in a dark place in there relationship, we will add smoke to make it seem even more dark and mysterious. We will also be using her dancing with sparklers this will reflect that when when things are dark she carries on happily. The fireworks are there to show all the little arguments arising making cracks and distance between them. Conventions of a dance video are that they are either are all dark with a spot light or something to make the main artist more visible, or they are in high light and the artist is centre.


We are going to record her dancing in a bath room and getting ready for a party this will have to be very bright because of her over coming being with this guy. This will also work well with the all white and black bath room, making it all seem high contrast. This will also make her seem more angelic and pure to the audience. Though out the video when a certain sound is made we are going to use a filter the splits her into 3 different people this will reflects on the different stages of the video,green will be happiness, blue will be sadness, while red will be anger I think this affect will be more affective.


Within the night club we have decided to have blue and white flashing lights, this is conventional to have flashing party lights in a dance video. The blue will show that she is now lonely and lost. We are aiming to bring a spot light as well so that she stands out more then everyone else surrounding her, and she will also wear a bright red dress which will help her stand out more.

Filming Schedule

4) Shooting sched

Shot	Date & time	Location	Content /Action	Shot type & Duration	Costume/ hair/ make up	Iconography	Personnel	Equipment
1	20.11.13 11.30am	Beth’s house	Glitter in a speaker	Close up shot	N/A	Glitter, speaker Empty drinking glass and near empty drinking bottle	Artist Camera person Location manager Props /	Digital camera, batteries, tripod, Tape / memory card
2	20.11.13 12.30	Beths house	Singing into the camera	Close up and low angled shot	Hat and tartan patterned cloths	N/A	Artist camera man and director	Camera and tripod
3	20.11.13 1.10	High beach fields	Shots with artist and artist partner	mid shot	White dress with black coat over the top for artist. And jeans and leather jacket for artist partner	Tree in the background of the shot	Artist, director camera man and artist partner	Camera and tripod
4	20.11.13 6.45	London train station and city	The artist and her partner going out on a date to London	Mid and close up shots	Main artist dressed in jeggings and black leather jacket. And artist partner dressed in similar wear	Confetti cannon, Drink cans	Camera man director, artist and artists partner	Camera, confetti cannon
5	20.11.13 7.45	Beths house	Fireworks going off as artist and partner watch and cuddle	Mid, far, close and low	White dress with black coat over the top. Artists partner has not changed	Fireworks, bench swing, smoke	Artist, director, camera man and artist partner	Fireworks lighter camera tripod Bucket of water

6	21.11.13 6.45	Pub	Artist partner cheating on artist with another woman	mid shot	Jeans and leather jacket Other girl : pink top jeans and grown boots	Pool table Drinking glasses Slot machines Bar and mobile phone	Camera man director artist artists partner Other girl	Camera tripod
7	30.11.13 7.45	Viler club	Artist getting over the breakup by going out with friends	Low angle Close ups and mid shots	Red dress	Shot glasses Party lights	Camera man artist new partner who artist meets at the club director	Camera

Meetings and Disscussions

Date	Action	To be done by	By whom	Discussions
24.09.2013	Initial first meeting of possible songs and artist Annotation of lyrics	24.09.2013	Whole group	Discuss ideas and concepts that group members have, reflect on the ideas and then analyse the lyrics together and then consider the micro elements
30.10.2013	Analysis of chosen music genre	31.10.2013	Whole group	Find out the key conventions that are needed to make a successful indie pop music video
4.11.2013	Planning first scenes for our music video	4.11.2013	Jordan and Connor	Start preparing to film and make sure that we know what scenes we are filming on what days and to make sure the video follows the narrative/
10.11.2013	Piecing together the shots and scenes we are going to use and if they are going to work well in the final product	18.11.2013	Whole group	Making sure that our narrative follows the conventions of a typical indie pop music video. And changing any scenes if needed

Lyrics Annotations

I annotated the words of the song so that we could make sense of it within our music video. This gave us a greater idea on what we should include and of what they storyline should include and it also helped us with organising what camera shots we needed for it to look realistic but also connect with the lyrics. We found that the song had some strong meanings behind it, this was interesting for us and helped us plan a storyline that would shock and interest the audience. Some of the lyrics included 'Your my everything' meaning someone is telling them how much they care and love someone. It also had 'It isn't the shit in my head' meaning the person they are with have problems with them thinking they are cheating, which is wrecking the relationship. From the information we have gained from analysing what the song is about we have made a storyline of the main character being with a guy and slowly he distances and cheats on her she finds out and just moves on like most girls should do. This also makes the artist more realistic for her going through normal troubles of a girl.

We also from this saw what camera shots we could use with the pace of the song, we come to the agreement that we would use a repeat shot when words have been repeated, so that there is a connection between visuals and lyrics. When the lyrics are more dark or upsetting 'Pulling me under this time' we have decided to make it so that we will have high angles making her seem more upset and weak this is a conventional thing to do. When she is singing about how much she loves him we will have static angles so that they seem happy and equal and on the same level. As the song progresses the music gets more faster so we will have to change the camera shots more often, making all different angles when we have low angles she is happy and she is partying. Also we have made higher angles when she is crying and she in the bath because she is angry/sad.

Storyboards

The purpose of a storyboard is that you make it so that the whole group know what they are doing and when it comes to filming they know what to do in order. It will also help with what angles and shot should be used. We used our questionnaires to see what we should include like the bass speaker and what artist would be best to use. The public like the use of filters and revering shots to make them more effective. Looking at similar artist also help with what we should include within it, because they use a lot of still images that are used more as imagery to the song and have thing that are shown at the beginning and then made sense of. 

My job was to was to draw the storyboards and think of the ideas but also Jordan helped with ideas on what to use though out working though it. We also looked at other music videos that had similar artist so that we could have some same scenes and angles so it would look alike the other videos. When filming we changed some of what was going to happen with out music video due to people not being free when we needed to film and not being able to get to all the locations. But we still used the same theme, and used most of the same settings and also stuck to the same angles and lighting. By having the storyboard we knew how much we needed to film and what different things we needed to film so that the music video wasn't boring or seem like it was repetitive. We ended up filming over 150 different videos so that we knew we would have the same thing over and over again. We also used 10 different scenes so the music video could flow throughout. 

Research Into Chosen Music Genre

My chosen genre is indie rock, this is quite a small section of the music industry this includes artist like Ed Sheeran, Lily Allen and Lana Del Rey. The song we have chosen is 'You, My Everything', by choosing this genre it would be more easily made professional because these videos tend not to have high budget and effects. The artist within this genre tent to tour and attend many festival which is where they'll make most money they can get paid thousands for one performance, this is also due to the target audience seem to go to festivals and its a excellent way of finding new audiences.

The genre of Indie is hard to have collaborations so artist tend to have solos with acoustic or heavy

beats. They also have large market in there music being remixed so it can be played at clubs and parties. An Indie artist normally gets a contract with a record label by just making themselves well known. Lily Allen done this by myspace, Gabriella done this by using youtube, Ed Sheeran done over 300 gigs within a year. These are some of many ways a indie artist can get noticed. Another big way to get noticed is by being played by radio1 they are well known for finding new artist and introducing them to views all over England.

From theses 3 album covers you can see they are both very simple and have the artist on the front, this gives an artist image making them known for there music and they also have the name of the album. With the artist name in bold at the stop making it clear who the artist is, this will make the audience want to read it with most of the artist having unusual names.  They all have an emotional expression on there face to give the buyer an idea on what the album will be about.

Inspirations

For my music video I would like to look at more electronic music making it easier for me to edit to the sound to match the music. This includes music from Calvin Haris, Jessie Ware and Cassie.

Calvin Haris music videos are what I would like to aspire to represent, they give a good affect on the audience and always keep them interest. His music videos are iconic to his style, they are all artistic and connect to the lyrics using Goodwins theory. He only appears in his video when relevant, meaning that they make more sense to the audience but also with a good storyline it keeps them watching. His video 'Sweet Nothing' is realistic thought, he has not made it all glamorous in anyway so that the audience can relate to it, this is something that I would like to have within my video. It is set in a strip club, chip shop and alley way these are places people see in there every day life. I will also be using places like this I'm hoping to use a park and night club for 2 of my scene because they are very common places for people of my artist age. In this video he has used Goodwins theory due to the music connecting with the visuals, this is something I would like to use within my music video so everything flows more easily.

I also have been looking at the video king of hearts by Cassie this video is well edited and is fast, is has a lot of imagery linking to the lyrics and the artist. This gives the audience something interesting to look at while listening to the music. It has a lot of visual things to keep the audience interested, this includes a base speaker with black glitter, an older camera, and a diamond on a silver plate. she also has her self in a bath but she is fully clothed, I would like to use this with my music video but have my artist naked so show she is vulnerable and hurt from what the guy has done to her. It also has Cassie playing with a lighter, I would like to have my artist burn something so that it has the same affect but stronger because she is destroying something, and it would be something special to her. In this video they also have the artist moving to the music I would like to incorporate this into my music video due the dance nature of it, meaning the audience can see that its not all serious.



I got the idea of doing a remix of a song from the recent success of the remix of Lana Del Reys 'Summertime Sadness' which didn't even get in the charts until Cedric Gervais done a remix of it, which then it got in the top10 in 5 different countries. After doing the questionnaires and the audience wanting to have a remix of a song, iI watched this video closely to see how it was edited. After watching it a few times it was clear that it has nearly every type of editing style within it other then slow. The video is made up of moments though out a relationship, this is something I would like to use within my video because I think it works well with the beat and even better with the editing over the top. The repeat editing works well when the lyrics are repeated. When a certain beat happens the same bit of colour goes over the screen, I would like to do this in my video so that the audience know whats going on, because this affect works well.

We have chosen to do Ellie Goulding 'You, My Everything' but the remix for the skins episode because it was faster and had a better beat to it. Our video will have they storyline of a girl with a broken heart in her room while her ex is out on date with a different girl.

Planning Artist Image

Why is an artist image important within a music video?
how is your artist, going to be represemted in your music video?
costumes hair ect
how is the image conventional to your music genre
what effect does this have with creating a relationship with your target audience.


An artist image is important because it is what they are seen as by the audience. It maybe change with each music video, this maybe because of the lyrics in the song or how they want to be seen by the audience and who there target audience is. In my music video the artist is going to be seen as normal so she can relate to the audience easily, and by having her emotional the audience will feel much closer to her meaning the song will be more effective and make them want to buy it if it means something to them. By having the artist at the end getting her revenege it will make it more of enjoy able experience.

My artist is conventional in my video due to the normal emotional teenager, which is shown though out the indie genre, they talk about love in a deeper way, so when the songs about heart break they have a lot of crying and emotional shots. We are also aiming for her to have a wild side showing her out dancing and just being her normal self this will appeal to a wider audience and insterest people who like different genres.

Planning Editing Styles

Editing can affect a music video in many different ways it could be the most boring footage filmed in a average place but with the right editing skills the audience can still be entertained. The best thing I've seen edited is Yeah Yeah Yeahs's 'Sacrilege' it was directed by a french company called Megaforce. It is about a man being shot by the town and a woman being burnt alive but we do not find out why till the end, this is because it is played in reverse chronological order of shots of 3-5 seconds. The audience get more shock as the story goes on until the last scene where she get married. I think this is one of the most interesting ways to edit. It is also shot in small clips so that the audience doesn't get bored with the scene changing every 15-20 seconds.


Though out my music video I would like to edit it like the video 'Summetime Sadness'(Remix) with constant filters and moving images, I think by doing this it will keep the audience engaged and listening to the music, because the words are very pop like and about love the music and video we still need to keep other audiences entertained.  

In the music video have planned to use many different types of editing styles so that it will feel more like a remix and making it more interesting to watch. We will use a filter called prism so show her feeling confused and upset this also looks good by using this every time we hear the same sound it will look more natural it is not conventional to have filters and to change the colour of a . We will also use a bottle breaking, this will be used in reverse but also on repeat at one point to show how angry she is.

Analysis of magazine advert

This is an advert from a magazine, it is for Lana Del Rey first album 'Born to Die', Her name is in bold at the top to get more interest and popularity.  With born to die being the album name and the main single on the album it is the next biggest font and contrast with the back ground, someone people may only know her from the name of the song rather then her name. She is looking straight in to the camera making a connection with the audience. They have included the website to promote her more and shown that it is sold on amazon. In a more classy font they have wrote the released songs, this will get the viewer more interest and they may go listen to these songs to see if they are interest in the album. Also it has the release date making the audience aware of when they can purchase the album. It is clear that the album is more indie than pop from the clothing that she is wear and they the way she looks, including her facial expression.




This is an advert put in a magazine for Ellie Gouldings exdended album 'Bright Lights', they have put her name in bold at the top to attract the audiences attention, then have put all that she has acompliced thoughout her career, this includes having a number 1 album and being bbc sound of 2010. They have also  included reviews from well known magazines, this get people more interested even more so if they are magazines they read. By having the should out shows it makes her seem more in demand. They have also included details like a website and record labels. By having Ellie the front cover fans will be drawn in, making them interested, also keeping her in the same position as her album cover.

Research Into Chosen Artist

3)     Artist music video analysis

1) Analyse 2 music videos
2) Explain how Dyer’s star theory is used
3) How is Goodwin’s theory used?
4) How is the artist represented?
5) Who is the target audience?
6) What is the style of the music video?
7) How is mise-en-scene used?
8) What common camera shots do the music videos use?

4)     Summary
Explain how your research on your chosen music artist will assist you with planning your own music video

My interests within my chosen artist is that i enjoy her music as well as have an interest within her music videos with them all being different and artistic. Though out her music video she uses large amounts of imagery, I think this works well with the audience, keeping them interested. She also has an editing style where she doesn't conform to the media and uses it the same way a student would use them not making them look to the most professional, but at the same giving a better affect. she also uses simple things to make them look extra ordinary to the audience. 

Ellie Goulding( Elena Jane Goulding) is a singer and a multi-instrumentalist, with her selling over 3million albums and 10million singles worldwide She has made 2 albums both being extended after popular demand. She won BBC's Sound of 2010 and also sang at the royal wedding. She got her first number one with 'Burn' from her second album. She listening to artist like Florence + The Machine, Katy Perry, Beyonce, Lauryn Hill and Lana Del Rey. She is signed to Polyer which is a conglomerate to Interscope.  

Figure 8 

The music video figure 8 is a music video that looks more student like, with not much production and even tho she is given large amount for this video she didn't make it look high production. She uses dyers theory in this video by not using loads of imagery and visual effects so the audience have something new compared to her old videos. Also the editing in this video is uses more different types like things in revers, things being slowed down or stead up. She also uses Goodwins theory of the visuals and lyrics connecting this is mainly with the words 'hold on' and 'Kiss'. Ellie is represented as someone the audience can to relate to with the surroundings not being glamerious and her being in love with someone who isnt showing any affection back. The target audience of this video would be her fans that where interest in her first album by this song not being very pop music but more heartfelt. 

Research on my artist will help me with planning and filming my video, also with any thing else that I have to create. This has helpped me plan my music video because I have seen that in all of her vidoes the scene changes every 3 seconds a most and the edititng is always quite fast pace. I have also noticed that she always has a strong narrative behind the story that connects to the lyrics of the song, I will do the same in my music video. I have also seen that they have shots of things happening like things exploding and droping this has a good affect if it flows with the music. She also uses a lot of different editing styles compared to other artist which keep the same angles and filters she likes it to constanly change, using technology like putting it in reverse is not normally used within artist videos but she does this in many of video this shows that she is more of a student type of artist connecting with her audience.