Music Video Comparison

·       Do you think you have created a successful music video why?

·       Which micro element, best shows your creativity and understanding of your music genre the most?

·       Compare your music video to a successful video, from the same genre and explain how your video is conventional. Consider the style, representation of the artist sounds, editing, mise-en-scene

I think that I have made a successful music, because to me it looks realistic and its something an audience can watch continuously without getting bored because it is interesting. It also is because it has such a catchy song people will keep it in there head for days on end. I also believe that it is successful due to the audience feed back and how they have all enjoyed it. Another reason for me to think that I have made it successful it that it still has a dance theme to it even though I tried to break the convention and make it more indie.

Throughout the music video the creativeness is there, which is shown though the different places and shots that I have used. This can be seen though the fireworks, self held camera shots and base speaker. I think this is creative because within a dance music video they only stick to the dance aspect. I saw most music dance music videos and wanted to break the convention and make it more interesting then someone dancing and too much of a simple storyline. I have done this well due to the good response from the target audience and I still haven't got bored of watching the same video. I have broken the convention of a dance video by having loads of different filters throughout.

My music video had more of a storyline then most dance music videos I'm comparing it to 'Timber' By Ke$ha and Pitbull this song done very well getting over 130million views and also being number 1 on the singles charts. Throughout this video there isn't any storyline it is set in a America country side with them dancing and drinking with locals, my video contrast with this because it has a meaning behind it with a strong storyline but also has the elements of a dance video from the fast pace and dancing within it. It is also unconventional due to the editing style, I have used different fame changes throughout while this video has only used clean cut in every change. I have stuck to the convention of having woman being flirtatious, because I believe this keeps male interest to the video. Also used alcohol but I haven't glamorised it unlike most music videos. The uses of Dr. Dre beats head phones was used a product placement so that it look more realistic like the Timber video which had been sponsored by alcohol companies.

I have made my artist seem more realistic and more approachable compared to Ke$ha in this video because she seems too glamorous and unreliable towards the audience, so once again I broke the convention.

Audience Feedback

Have audience feedback within a production is something that all companies need, in case they have done something wrong or if there is something they can change to make it much more affect for its purpose. This also helps who ever made it get better if it has constructive criticisms. We showed our video to a group of people and asked them to comment on it, we chose people of different ages so that it was biased.We chose youtube to show my sic video to an audience, I chose this because it is free, people can view them from all around the world also people can comment and give you strong feedback. It also gets viewed from people you may not know meaning it wont be biased reviews from people you know who don’t want to hurt your feelings. With over 200 views already and 1 bad review our first attempt is going very well. That one bad review did annoy me at first but then it made me want to improve my second attempt even more.

Charlotte- The video was very realistic with them holding the camera, making it seem like a real relationship. Some shots where repeated.

This comment from Charlotte made my gourp and I some of the footage we put in the video so that it didn’t look repetitive to the audience. The comment on how realist it looks made me feel good because it is what we wanted from this project.

Joe- The part with the tree looks amazing, her disappearing works well. Her singing isn’t always in sync with the music.

From this comment Iwent back and changed most of the singing part so that they look more as if she is singing the song and had to sit there for hours getting it perfect. The free scene took 20 mins of standing in the rain so I’m glad that it has a strong affect on the audience.

Ella- They seem to be a real couple, the cringe scene can scenes can seem set up at some points. The fireworks work well with all the smoke.

With Ella’s comment we tried very hard on trying to find natural things for both actors to do, but it was hard to film in places where there was good lighting and where people couldn’t get within the shot.  We are glad that they look like a real couple that was one of our aims even though they are not together in real life. The fire works took over 3 hours to film so we are glad that they look realist to the audience.

From all the comments we did what we could to make our music video better in anyway possible, these comments help so much to make a better music video all together.  If I were a music producer I would have taken the comments on broad the same way and changed what I could so that the audience was happy with what they got. The comments would have help massively if I were within the music industry because without them I may have messed up massively.

Record Labels

A record label for a company is there to make money from the artist in return they will fund money into making the album videos and travel. They act like entrepreneur  funding the money risking it for an outcome. They are usually a brand or trademark. At this time there is 3 main record labels, Universal Music Group, Song Music Entertainment and Warner Music Group these 3 companies are conglomerates and have smaller companies within them. Theses 3 companies have monopolised the music industry making it nearly impossible for other companies to get sales. 

With YouTube and other social media site is has become more easy for artist to be seen by these record labels one of the most famous people using social media is Lily Allen with MySpace and Justin Bieber with Youtube. They can sometimes have a long or short time affect on the selling of an album depending on the contract. An artist is normally on a contract with a label, this means they have some sort of control on what they do and try to control how an artist is seen by the audience because there main priority are sales.  In recent years is has become much more easy for an artist to distribute there music without a label, and many artist have made there own record label like Madonna (Maverick Records), P Diddy(Bad boy records) and Jay Z (Rock-A-Fella Records). This means that they will get more of the royalties.  I have made my own record label name which is KA records I think it sounds professional and its stands for both mine and Jordan's second names.with sales of 30,000million albums estimated a year within the UK and 60,000million in America albums are a big market.

Risk Assessment

Description of hazard	Prevention of hazard
Trailing leads while filming	We used gaffer tape to secure leads, and also reminded everyone that there are wires round so to be careful.
Fire works	Bucket of water near by in case of fire keep people far away enough to not get hurt.
Alcohol drinking	Drink responsibly though out so they wouldn't get stupidly drunk and so they wasn't sick.
Train Station	l drinking Keeping people away from the gap and filming at time when the lines weren't busy so we wasn't in peoples way.
Burning Photos and Breaking Bottle	l had a bucket of water when we was burning the photo so she could throw it in there once it was too close to her fingers. We both wore glasses while smashing the bottle this was so it didn't come back in to our eyes, we also cleaned up the glass after breaking it so no one else got hurt.