Research Into Music Channels & Target Audiences

MTV is a world wide company but also one of the most famous music channels in the world, its target audience being young adults and teenagers, playing mainly pop music. Its is important for them to have a target audience so they know who they are aiming to please with what songs playlist and shows  they are airing. They mainly play 'The Top 40' best selling songs of the week meaning they can listen to the most relevant music, and they also play new tracks between songs meaning they can get the newest song out in one place, because of it being an american channel it is mainly artist that are big in america played and who get there own mini shows E.G. top 10 singles of Rihanna or Beyonce and Eminem . Some of the most played songs at the moment are Miley Cyrus 'We Can't Stop'  Robin Thicke 'Blurred Lines' and Rihanna 'Stay', all these songs are are some of the most downloaded of the year, this maybe because their target audience buy the most music from all of the age groups. This is a good thing for the company meaning they get more viewers then any other channel, this maybe also be because it was the first music channel.  MTV are also famous for having tv shows like Pimp my ride and Awkward and shows into artist lives like Neyo and Ke$ha, all these shows appeal to a younger audience which is there target audience. A They also own other channels like VH1 and nickelodeon. With there wide range of  channels e.g. MTV2 and MTV hits they have a large share of the industry. They have used a bold 'M' to show that they are a about music and that they are serious about it, but then used spray paint on TV so that they can appeal to the younger generation.

Kiss was originally a radio station called Kiss 100 but has recently expanded to having a TV channel Kiss their target audience is more young urban.The artist regularly played on kiss are more pop but they mostly play Drake, Jay Z and Tinie Tempah. With most played songs Rihanna 'Where Have You Been', Eminem 'Love The Way You Lie' and Justin Timberlake 'Suit and Tie' Due to high listeners to there kisser playlist they have expanded and made a channel just for this playlist, which is called Kisstory their target audience is an older generation  with music from 3-15years ago, this is targeted for older listeners who remember these songs.  They do lots of promotional things to get the younger audience involved tweeting, competitions and calling in. By having a set target audience Kiss can have presenters that will get the audience interested and DJs that will play the right music. They have a calm logo With curvy writing to show that theres nothing serious about the channel. 

4music is one of many 4 channels with it being a big company it can show concert like V festival and Itunes festival with its target audience being 15-25, it also shows reality show likes Keeping up with the kardashians, this is more of a bubble gum pop tv channel for young teens. With its Pink logo and cheesy music with no doubt they have a younger audience, yet the later at night it gets they change there target to clubbing music and electronic for people getting ready to go out at night. Some of the most played songs on this channel is Lady Gaga 'Applause', Ed Sheeran 'Lego House' and Pink 'Blow Me'. They also have morning shows which tell the audience show biz news and facts on artist regularly played. 

Vevo may not be a music channel but it is the most used way to watch music videos recently only recently getting more views then MTV, it has most of the artists putting there videos on there. It was launched the 8th of december 2009 using most of the main music company's to make them the music number 1 music website. With some of its most watched videos being from Justin Bieber, Rihanna and Lady Gaga. It does adverts on every video which could be for another video or a artist branding, this is a very affective way to advertise to a audience that would be interested in the product.