Inspirations

For my music video I would like to look at more electronic music making it easier for me to edit to the sound to match the music. This includes music from Calvin Haris, Jessie Ware and Cassie.

Calvin Haris music videos are what I would like to aspire to represent, they give a good affect on the audience and always keep them interest. His music videos are iconic to his style, they are all artistic and connect to the lyrics using Goodwins theory. He only appears in his video when relevant, meaning that they make more sense to the audience but also with a good storyline it keeps them watching. His video 'Sweet Nothing' is realistic thought, he has not made it all glamorous in anyway so that the audience can relate to it, this is something that I would like to have within my video. It is set in a strip club, chip shop and alley way these are places people see in there every day life. I will also be using places like this I'm hoping to use a park and night club for 2 of my scene because they are very common places for people of my artist age. In this video he has used Goodwins theory due to the music connecting with the visuals, this is something I would like to use within my music video so everything flows more easily.

I also have been looking at the video king of hearts by Cassie this video is well edited and is fast, is has a lot of imagery linking to the lyrics and the artist. This gives the audience something interesting to look at while listening to the music. It has a lot of visual things to keep the audience interested, this includes a base speaker with black glitter, an older camera, and a diamond on a silver plate. she also has her self in a bath but she is fully clothed, I would like to use this with my music video but have my artist naked so show she is vulnerable and hurt from what the guy has done to her. It also has Cassie playing with a lighter, I would like to have my artist burn something so that it has the same affect but stronger because she is destroying something, and it would be something special to her. In this video they also have the artist moving to the music I would like to incorporate this into my music video due the dance nature of it, meaning the audience can see that its not all serious.



I got the idea of doing a remix of a song from the recent success of the remix of Lana Del Reys 'Summertime Sadness' which didn't even get in the charts until Cedric Gervais done a remix of it, which then it got in the top10 in 5 different countries. After doing the questionnaires and the audience wanting to have a remix of a song, iI watched this video closely to see how it was edited. After watching it a few times it was clear that it has nearly every type of editing style within it other then slow. The video is made up of moments though out a relationship, this is something I would like to use within my video because I think it works well with the beat and even better with the editing over the top. The repeat editing works well when the lyrics are repeated. When a certain beat happens the same bit of colour goes over the screen, I would like to do this in my video so that the audience know whats going on, because this affect works well.

We have chosen to do Ellie Goulding 'You, My Everything' but the remix for the skins episode because it was faster and had a better beat to it. Our video will have they storyline of a girl with a broken heart in her room while her ex is out on date with a different girl.