Dyer's Theory
"A star is an image, not a real person, that is constructed (as any other aspect of fiction is) out of a range of materials (e.g. advertising, magazines etc as well as films)
Stars are commodities produce and consumed on the strength of their meanings.
A stars image is made up of a range of subsidiary media e.g. magazines, T.V. radio and internet, all of this is made to attract the target audience.
How Music Videos Show an Artist image?
An image of an artist is how there are perceived by the audience, the image of an artist changes though out time, with there changing audiences and for them to seem fresh. Britney Spears is the pop princess from the age of 18 her image has changed though out from the pure look of sometimes to 'Slave 4 U' to 'Womanizer' this is mostly done for personal reasons or because of
Sometimes
This music video is one of the most innocent videos of all time with her wearing all white and doing dance ruin-teens. She is shown as an innocent teenager because it was the time of bubble gum pop, there were loads of pop groups singing songs aimed at teens and that was pop culture at the time. The song is about love and being love shy, this makes her seem more innocent. They use the sea in the back ground to make her seem pure, and show her in the sun make her look more angelic. They ruin teen is very slow and aimed at young teens who can see her as a role model. She's looks at the man she fancies though a telescope meaning she's too shy to go near him, this makes her seem more innocent, and timid.
This music video is one of the most innocent videos of all time with her wearing all white and doing dance ruin-teens. She is shown as an innocent teenager because it was the time of bubble gum pop, there were loads of pop groups singing songs aimed at teens and that was pop culture at the time. The song is about love and being love shy, this makes her seem more innocent. They use the sea in the back ground to make her seem pure, and show her in the sun make her look more angelic. They ruin teen is very slow and aimed at young teens who can see her as a role model. She's looks at the man she fancies though a telescope meaning she's too shy to go near him, this makes her seem more innocent, and timid.
I'm A slave 4 U
This is were everything changes, this is her second album and she wanted to show that she wasn't just a young girl anymore this is shown with the line 'All you people look at me like I'm a little girl' this is her using Goodwins theory by making her more sexually appealing it widened her audience but also lost parents seeing her as a good role model. At the same time because of her fan growing older she done the right thing because at he age of 13-18 no teenager want to be listening the 'sometimes' Britney .She wanted to get more to a male audience, this video is filmed in a dirty car park, where everyone is wearing next to nothing and sweaty. In this video her dancing is more prerogative with topless men rubbing against her and also kissing her, this is nothing like the first video. She also seems dirty in this video with greasy hair and darker shiny skin tone this more sexually appealing.
This is were everything changes, this is her second album and she wanted to show that she wasn't just a young girl anymore this is shown with the line 'All you people look at me like I'm a little girl' this is her using Goodwins theory by making her more sexually appealing it widened her audience but also lost parents seeing her as a good role model. At the same time because of her fan growing older she done the right thing because at he age of 13-18 no teenager want to be listening the 'sometimes' Britney .She wanted to get more to a male audience, this video is filmed in a dirty car park, where everyone is wearing next to nothing and sweaty. In this video her dancing is more prerogative with topless men rubbing against her and also kissing her, this is nothing like the first video. She also seems dirty in this video with greasy hair and darker shiny skin tone this more sexually appealing.
womanizer
It consist of her flirting with one guy but dress in different costumes proving this guy is cheating on her. The video straight away starts with her naked in a steam room, this sets the scene for the video, the only thing stopping the viewer from seeing her naked is the steam. You can see straight away from this video that she is more grown up and has nothing to prove, meaning she can be more natural. The action though out are more flirtatious, with her putting a knot in a cherry top in her tongue, this is shocking to the audience. This is aimed at an older audience of older teens and adults, with it being about a guy who plays around with girls.
It consist of her flirting with one guy but dress in different costumes proving this guy is cheating on her. The video straight away starts with her naked in a steam room, this sets the scene for the video, the only thing stopping the viewer from seeing her naked is the steam. You can see straight away from this video that she is more grown up and has nothing to prove, meaning she can be more natural. The action though out are more flirtatious, with her putting a knot in a cherry top in her tongue, this is shocking to the audience. This is aimed at an older audience of older teens and adults, with it being about a guy who plays around with girls. 
This post demonstrates a very basic understanding of how your chosen music artist has changed and developed over the year. This is because you have summarised the points, instead of including a detailed analysis throughout.
ReplyDeleteTo develop this post, you need to-
1) Refer back to your class notes and ensure that you have included points on the messages and values of the time, the representation of the artist, the target audience and style of the music video
2) When including Dyer's star theory, you need to relate the theory points back to the artist, to demonstrate further understanding of the theory