A digipak is made for an artist for the cd and for people buying the album digitally, by having this an audience has something special just from the artist making the feel closer. They normally relate to one of there video or have some sort of reacquiring font or style.
This is a digipak I have found by Rihanna, it has the same style as her video 'You the One' With it all being in back and white and having news paper cuttings. They have made it look very urban by doing this she is aiming at a different audience from her last album which was red with flowers. This is evidence of her using Dyers theory by her changing through out her musical career so that the audience doesn't feel like they are getting the same thing every time they buy her album. This time she has gone for something more darker, urban and more sexual than before. By doing this when people see the video or the front cover they will think of the other thing keeping it on there mind. She is in many different sexual poses making her less threatening to other woman because they will not need to be jealous of her as much and more men will be interested in her because they will find her more attractive. She is also wearing revealing clothes and as less as possible. They usually do this with the song that comes out closest to the album release so that it has the biggest effect. The style of the this also affect her video for 'We Found Love' due to the this the video was more dark.
She is the front cover so that people know who's album it is without having to read it, this makes more awareness of her to people who didn't know who she was as well this is something that record labels want. She has an R in a large font this is because she is famous enough that people will know who the album is by just from the the font and style of the R. She has the same R on her products and website making it more of a logo instead of having to write her name everywhere. Each piece if the digipak has her face on it other than the Cd which has her name in capitals. They have used her name on the front of the cd so that if they have it by its self they will know who its by. They have used the same Font through out the digipak this makes it look like one piece of work and more professional. With a small symbol of the record company and bar code. This makes the audience more aware of her record label which is what they will want. They have included the names of any producers or Features on the back this is so that they will get a mention and she isn't taking credit for all the work.
This demonstrates a basic understanding of the conventions of a digipak and how it appeals to an audience. This is because you have evaluated the digipak as a whole and not focused on the individual slides or the music conventions. Therefore, you need to refer back to the lesson, which will assist you with making the necessary changes.
ReplyDeleteYou also need to include a summary to explain how your research will assist you with creating your own digipak.