Diversity of Music Videos

Most music videos stick to conventions but there has always been the few that are there to shock the audience  making it diverse. They could be a pop singer and do a dark video which might make there audience not want to watch it. An artist or director can make a video unique or diverse just by the editing of the video differently.

Chris Cunningham is a well known directer, he is mostly known for making diverse videos. He is British and was born in Reading. He done an expedition which consisted of beauty and horror for a gallery at the Royal academy of Art this reflects on his music videos. This is strongly shown with his music video 'Come To Daddy' made for Aphex Twins, this is one of his most famous pieces of work, his music videos are made as a piece of abstract art. This music video gives the affect of a short horror, that doesn't include contact or injury but though flash images that intimating the character and audience. This connects to social media and how T.V. affects child making the anti social and more violent, by the monster whispering 'I want your soul' making them seem as if they are mind controlling the children, because child are influential. With the monster coming out of the T.V. reflects on the affect is has on the younger audience and how it is becoming a reality. With it having such a song message it makes is diverse from an average video, with the repetition of the words though out making the audience remember it more easily. It is set within an unglamorous place which is very unconventional for a music video, by having it within a council estate making it more relatable to people who would stereotypically be listening to this music. It wasn't pleasant towards the audience making it hard to watch, giving you a strong feeling that you where in the setting, with the characters being intimidating to the audience. 



This video has been made to stand out from the crowed, due to its darkness and spiritual feel to it. Madonna has chosen to work with this directer because she didn't want it to be like her other videos, she has the power to make something different because she is so famous meaning either way people will want to see it. It is normal for an artist to have something unconventional to show a deeper side to them, this gets the audience to either love it or hate it but either way gets more people talking about it meaning she will be more popular because she will be within the eye of the media. This music video is set in a desert, showing her to be isolated and alone which is unconventional.  The constant use of black throughout also doesn't attract an audiences attention, making people have to concentrate to watch it. The use of ravens is showing that she is using another side of her, this could be said that its Dyers theory of her growing as a musician, changing so that her fans dont get bored as if they are getting constantly the same thing, because this stands out from all her other music video for example vogue. Madonna is un glamorous in this music video which is very unconventional for her as this portrays that she is hurt and messed up inside.

The video was directed by Michel Gondry he is a well known french director. He is well known for making music videos that are controversial, and that are different. From this he has directed over 50 music videos to date. But Kylie Minogues video for come in to my world being one of the most well known due to the artist. This music video is not conventional to the pop culture, it based mainly on editing and how well the whole things looks. You would say that this video breaks all the boundaries because it seem quite normal to the eye but compared to a common video it doesn't have all the conventions. Within this video they expressing a every day life adding how average people do the same every day which links well with the repetitive lyrics of the song, Kylie's outfit is also very casual fitting in with the theme of doing day to day errands such as picking up the dry cleaning.