Research Into Music Genres

Music videos appeal to audiences indifferent ways, with a rap video its the meaning linking to the videos and how the artist can express them self, with dance its about the good times and happiness being show, while indies showing a story behind the song.

Rap- Drake Over

The song over by Drake is a clear example of a rap video with its story story behind it of his way to fame, this is shown by his camera angle which is low showing him as more powerful but his head down showing distress. The darkness with one light contrast on each other showing that he's alone inside. Then the fire comes up showing about his fast rise to fame showing his powerful at the same time bit also hes still alone.
This is linked with the lyrics which talk about his life now and how everyone is moving fast around him, this is reflected with the people who seem to be shadows, the audience are interested in this so that they feel closer to the artist because its something personal. This video is mostly performance with some narrative though out. From this video the editing is in sync with the bass  though out which is something I would want in my music video.

Dance- Flo Rider 'Club Can't Handle Us'

The song is a feel good song made by flo rider for a dance film, he is shown to be the centre of attention in a club, this is show with him wearing a red jacket and standing on a stand, they have done this to make him stand out and seem more important compared to his surrounding. The genre of the song is dance which it sticks to the conventions of it being over the top and with dance sequences some in a night club. The music video appeals to the audience though his high life style shown, by doing this people like to see how the rich and famous live, and he uses a night club which is a place of happiness for most people. The audience can't build a relationship with the artist in this video because he does not show anything personal or meaningful but they can some how though them enjoying them self though the eyes of Flo Rider.

Gabrielle Aplin 'Panic Cord'
This is an indie song with Gabrielle sing with her guitar which is a mean convention to an indie video, it isn't over produced, with also the music video being simple. The video would appeal to the audience because it has the artist though out it so fans will want to watch it, also men would be appealed because she is angelic. The audiences relationship is built up of moments from a relationships past which is shown in the video, it looks realistic meaning the audience can relate to the artist, the artist has made herself seem down to earth then glamours. from this music i have seen that by making your artist seem realistic the audience can relate more easily compared to Flo Rider.